2022 Mantra

An interesting approach to making goals for the New Year courtesy of our friend Burke Franklin of www.businesspowertools.com

 

Do You Have a Mantra for 2022? SMART goals... Ugh! You're likely getting all kinds of New Year's advice... Here's a combo of 2 ideas I think are smarter and more realistic: From Perry Marshall's 80/20 Sales and Marketing, we learn to iterate the Pareto 80/20 rule. Of the 100 things you could do in 2022, 20% will give you 80% of the results you want... 20% of 20% = 4% will give you 80% of 80% = 64%... One more time and 20% of 4% rounds up to 1% giving you 80% of 64% = 51% Your #1 thing gives you 51% of the results you want! That can be your #1 thing to make your mantra for the year. The British Olympic rowing team had a mantra, “Does it make the boat go faster?” All ideas welcome, but does it make the boat go faster? Likewise, whatever you choose, does it make your business better? Define what better is in terms of financial success, personal success, fulfillment, engagement, and otherwise good juju for your company. * Will this blow our customers' minds? * Will it make us more money? * Will we have more fun working here?