Dimension Funding, LLC.
0% Financing
Using 0% Financing = Growing Your Business
by Dean Morrison
The popularity of 0% financing programs remains exceptionally high and has become a critically important sales tool implemented by technology vendors to drive short term revenue. These companies understand that through 0% financing programs they are positioned to gain market share and grow their business over the long term. Cisco, SAP, Microsoft, Autodesk, and Oracle are examples of technology sales organizations completely committed to discount financing programs as an important sales strategy since it uniquely focuses on the concept of “Lifetime Value of the Customer” or LTV.
Technology Solution resellers who are effectively utilizing this sales strategy are closing the initial customer transaction with 0% financing to establish and embed themselves with the client to take advantage of all the additional licenses, maintenance, hours of consulting, third party products, and additional Solutions that can be sold, at standard margins, over the course of the business relationship (LTV).
CAC (Cost Acquiring Customer) to Reseller Using 0%
Financing
It is important to understand that cash flow is one of the biggest challenges facing your small businesses clients on a daily basis. Certainly technology investment is necessary, however it has serious cash flow impact which often creates an objection that resellers must overcome to close that sale. The 0% finance program is an excellent strategy that enables you to overcome that objection. By focusing on the long term Customer LTV you will create a very profitable revenue stream from your customer. Our simple and convenient “Discount Rate Quote Tool” enables you to create on demand customer payments and provides applicable subsidy requirements based on cost and term.
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